UTM link generator | Pro-Animal Future

What is a UTM link?

A UTM link is a URL with embedded tracking data.

Why do we use them?

UTM links track the sources of our website traffic and measure the success of our marketing efforts, like activist signups and donations.

When should we use UTM links?

Use UTM links whenever sharing a link to any PAF website (including Stampede) on social media, youtube, emails, ads, or printed materials.

There is no need to use UTM links on Reddit, in op-eds, press-releases, or on guest blog posts.